The “Wait” block in a Customer Journey is a very powerful tool in monitoring back-end communication with your journey while …
Category: Customer Insights
Customer Insights Segment Journeys
There are two types of journeys in Customer Insights – Segments and Triggers. Segment Journeys are based on the distribution …
Developing Requirements with Mermaid.ai
I had a great moment today using Mermaid.ai with a new customer. We were going through their requirements (as one …
Integrating Marketing Lists with External Data
I had a request the other day to integrate External Data with Customer Insights Segment Queries. Unfortunately, I don’t have …
Custom Scripting in Customer Insights
Up until February 2025, customization of the base Preference Center in Customer Insights was problematic because of limitations enforced in …
Customer Insights External Compliance Profiles
In Customer Insights (Real-Time Marketing), you have 3 options when creating a compliance profile, the first two involve using built-in …